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PERSON KNOWN BY CONTACT SUCCESS RATE
Face-to-face personal solicitation
50%
Personal letter (with follow-up phone call)
40%
Personal letter (no phone call)
25%
IN-HOUSE/WARM LIST
Personalized form letter
10%
Telephone (written follow-up)
10%
STRANGER
Canvas (door-to-door)
10-15%
Telephone (written follow-up)
5%
Direct Mail
1-2%
Special Event
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AVERAGE LENGTH OF TIME TO RAISE MONEY
Short-Term Money - 3 Months
1. Individuals/major donors
2. Memberships
3. Simple special events
4. Volunteer canvassing
5. Direct mail
6. Neighborhood businesses
Mid-term Money - 3-6 Months
1. Local foundations 10. Service clubs
2. Local churches
3. Larger special events
4. Service clubs
5. Some national churches
6. Unions
Long-Term Money - 6-18 Months
1. National foundations
2. Financial institutions
3. Large corporations
4. Branch corporations
5. National churches
6. Jurisdictional canvass
7. Professional canvass
8. United Way
9. Business ventures
10. Service clubs
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